10 Rules To Keep Your Website Visitors Engaged,
Did you know that most visitors leave a website within 10 seconds of coming to their home page? Maybe they never return to the same site. To keep your website visitors staying longer, you need to engage them. Follow these 10 simple rules to build a set of loyal visitors who will return to your site regularly.
1. If you have a brick-and-mortar business and want to be online, don’t just give your brochure to a web developer about your site content.
2. Discover good text, image, and video content related to your products or services and organize them into categories for your website’s publication. How do you find content? You can ask your children to write content for you. Today’s children are knowledgeable and know how to research relevant topics. They can help take photos and videos of your products and provide feedback. If you can’t use your children’s talents and don’t have time to make content, buy them from online sources, such as private label distributors in articles and stock photos. You need less content set to launch your website.
3. Ask your developer for some sample websites you have created before and review them. If you find clutter, music, graphics, etc. on those sites, run away from the developer. Tell your web developer to use basic search engine optimization techniques for your website. Use an engineer that uses content management systems (CMS) to improve websites. You or your children and your spouse will be able to save and add content regularly to the CMS without much effort.
4. You should have a US page on your website that describes your company’s technology and your unique marketing proposal. Also, you must provide the phone number and email address of the contact.
5. Publish a weekly tips section on your website. If you have been in business for a long time, you have a lot of knowledge about your business, the market, and the technology involved in your business. Make it a practice to write down one tip each day. You will have many tips for your weekly publication.
6. Do not use guest books, testimonials, etc. These are the ideas of Web 1.0. Use the forum. Let your customers meet in their midst. Improve the value network. You get into the mindset of your customers by reading their posts and your visitors get to know your products and services by communicating. As a result, you will be able to provide improved products and services and request a premium price.
7. Quickly responding to all of your visitors’ emails is one thing you should not forget. Use your visitors’ ideas, email, and other forms of communication to generate ideas for new articles and tips.
8. Tell your web developer to include RSS feeds for your site and publish filtered stories related to the market you are using and the technology appearing in that market. Do not use a weather report. No one is coming to your site to check the weather.
9. Publish frequently asked questions related to your products and services. This helps to keep the time and effort of your visitors looking for information on a specific topic related to your website.
10. Did you know that the average person should be shown an offer about seven times before they can buy? Make your website an advertising platform for your favorite things. Advertise them all over your site but do not use any ‘face-to-face’ advertising techniques. You can use the sidebars of this type of advertising with interesting anecdotes, images, etc. Be creative and use your imagination.
Your website is your way of publishing. Not your online catalog. You want to redirect visitors who spend their time on your site to get important information. The chance of visitors turning to paid customers improves when they stick to your site for a longer period of time.