Google shows which standard items are found in the page rank
Google is releasing a new feature of this overlay that actually tells searchers (and SEOs) why Google puts that page in the query provided. Yes, Google does tell you which features are best for this page.
Google said, “About this result, you will show investigators’ details about some of the most important tools used by Google Search to link results to their queries.” Why is Google doing this? Google said that “because these factors help Google to determine if a result can be useful, it can also help people to decide which outcome might be best for them.” Like FYI, I posted this news in Search Engine Land where it broke but this is something worth posting here as well.
Google actually shows why it is ranked on this page in the query provided. It means I think it reaches nine different “aspects” of why a page is ranked. I do not know everything but I know:
(1) The search term is the same as the content of the page or HTML (such as title tags, etc.)
(2) The search term is associated (as the same name) with the content on the page
(3) The search term is the same as the related links that point to that page
(4) The images on the page are related to the search term
(5) The language corresponds to the question (i.e. English questions may be similar to English content)
(6) The region of the page or any category served by the page corresponds to the question (e.g. like looking for a COVID gun, you probably want to know what is offered in your region; or when you want your garbage to be taken from your block).
There are probably a few more things to filter out for Google, and Google may have added some more.
Here’s how Google described some of the things you’ll see compared to what I wrote above:
Similar keywords: A simple, yet important feature that Google uses to determine if the information is relevant when a web page contains the same keywords as your search.
Related words: Google also looks at the wording of our system-related words in your query. When searching for “how to cook fish in the oven,” we will also look at pages with related words such as “bake” and “recipe.”
Looking for links: When other pages link to the page using the same words as your query, that page may be relevant to your search. It can also be a useful indicator of whether online content creators often view a page as relevant to that topic.
Localization: Our systems also look for features such as the language you use to search and your country and location, to deliver content related to your location. For example, when you search for “what day is the garbage collection ?” it helps to find results that apply to your city or province.